Piyush Agarwal

Founder

At Massive Impact since 2018

Piyush founded Massive Impact in 2018 and has led it ever since. He builds the growth systems behind the agency's work: the site, the ads, the follow-up, and the AI-search visibility that fills a business. He is also a published author on marketing and AI.

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The work roll

What Piyush has published

ArticleChatGPT Just Announced Ads: What Every Marketer Needs to Know Right NowPlaybook
ArticleInstagram’s No-Ads Subscription Is a Bigger Deal Than Most People ThinkPlaybook
ReportState of the Escape Room Industry Report 2024 - Owner's Survey364 owners surveyed
ReportState of The Escape Room Industry Report 2022 - Owner's SurveyIndustry research
Article[Case Study] - 2.5x Increase In Escape Room Traffic & 50% Growth In Revenue Y-O-YEscape rooms
ArticleState of the Escape Room Industry 2018 - Behind The ScenesEscape rooms
ReportState of the Escape Room Industry Survey 2018 - Owner's Survey206 owners surveyed
Article13 Elements That Top Escape Room Websites Have in Common (With Examples)Playbook
Case studyVitaLife Longevity Medicine30 qualified leads in 3 months, no ad spend
Case studyPutt HouseMini golf & laser tag
Case studyBay State Refinishing55% lower cost per lead, organic traffic up 6X
Case studyExit Lab HoustonEntertainment
Case studyEscape Room Panama2X the business, in the owner's words
DPC guideThe State of the DPC Market 20262,468 practices documented. The modern DPC market, measured.
DPC guideThe DPC Practice StackThe cash-pay services a modern DPC can add, and the vendors behind each.
DPC guideThe DPC Website Scorecard25 things that decide whether your site fills your panel.
DPC guideThe Second-Provider ProblemWhy the second provider's panel sits empty for 6 to 18 months.
DPC guideCatching the 95%The lead engine for the visitors who aren't ready to join yet.
DPC guideThe Membership Page TeardownThe four jobs your highest-stakes page has to do at once.
DPC guideThe HSA Tactical PlaybookWhat to do with the 2026 HSA change in the next 7 days.
DPC guidePricing Against AmazonHow a DPC's GLP-1 program wins on care, not price.
DPC guideThe Employer Contract PlaybookThe six components an employer-recruiting page needs to close contracts.
DPC guideThe Panel-Fill PlaybookFilling a DPC panel is a 5-lever system. The site is where every lever lands.
DPC guide5 Ways DPC Sites Cost a Practice MembersThe five audit-documented failure patterns, and their fixes.
Marketing guideClaude Code, 0 to HeroInstall to shipped feature. Every primitive. Current to Claude Opus 4.7, April 2026.
Marketing guideThe AI Fact-Check WorkflowThe AI Fact-Check Workflow
Marketing guideThe 2026 Google Ads PlaybookChannel selection, account architecture, keyword build sheets, Smart Bidding rules, LSA tactical guide, and compliance for SaaS, professional services, and local businesses on $500 to $5,000 monthly budgets.
Marketing guideThe AEO and GEO PlaybookThe AEO and GEO Playbook
Marketing guideThe AI Visibility AuditAre you cited in ChatGPT, Perplexity, Gemini, and the dozen engines routing traffic away from Google? Most professional services do not know. This is the audit.
Marketing guideThe 2026 Meta Ads PlaybookAccount architecture, audience recipes, creative templates, bidding rules, and compliance snippets for SaaS, professional services, and local businesses running budgets between $300 and $5,000 per month.
Marketing guideThe Reddit Growth PlaybookThe Reddit Growth Playbook
Marketing guideThe Local Schema PackThe Local Schema Pack
Marketing guideThe Senior Specialist Persona TemplateA fillable framework for building senior specialist personas inside Claude, GPT, and Gemini. The 7-component schema, fillable background blocks, mandatory guardrails, communication archetypes, decision frameworks, and 5 worked personas across e-commerce, healthcare, finance, B2B SaaS, and family law.
Marketing guideThe Compliant Tracking StackFor doctors, lawyers, and home service businesses. Tracking that holds up under HIPAA, attorney advertising rules, and consent law.
Marketing guideThe 2026 TikTok Ads PlaybookVertical fit decision tree, Spark Ads architecture, founder-led creative templates, Smart+ Lead Gen setup, geo-fence recipes, compliance, and funnel math for SaaS, professional services, and local businesses on $300 to $5,000 monthly budgets.
Marketing guideThe 2026 Low-Ticket Funnel PlaybookFunnel math, 7-step architecture, page-by-page specs, vertical plays, the buyer email sequence, and 2026 compliance for SaaS, professional services, and local businesses.
Marketing guideThe 2026 Customer Acquisition BibleThe synthesis of Meta, Google, TikTok, low-ticket funnels, and SaaS funnels. Cross-channel attribution, blended CAC math, AI agents, three audience swimlanes, and the 90-day launch plan for SaaS, professional services, and local businesses on $500 to $10,000 monthly budgets.
Marketing guideThe Low-Ticket Funnel PlaybookThe Low-Ticket Funnel Playbook
Marketing guide12 Lead Magnet Ideas for Home Service12 Lead Magnet Ideas for Home Service
Marketing guideThe Conversational Forms PlaybookThe psychology behind why one question at a time converts three to four times better than a traditional multi-field form.
Marketing guideThe Customer Journey MapPlan the path before you build the page.
Marketing guideThe 10-Point Customer Clarity WorksheetKnow your buyer better than they know themselves.
Marketing guideThe Speed and Mobile ChecklistThe exact checks we run before any site goes live.
Marketing guideThe Quiz and Lead-Magnet KitTurn a stranger into a lead with one good question.
Marketing guideThe Friction ScorecardGrade your own pages the way we do.
Marketing guideThe Follow-Up and Nurture BlueprintSet up follow-up that runs while you sleep.

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