The marketer who learned the business first.

The story

Street-smart marketing, learned inside the businesses it serves.

Piyush did not come to marketing from a textbook. He came to it the way his clients come to their trades, by doing the work, watching what actually moved bookings and revenue, and keeping only what paid its way. He started with escape rooms in 2018 because they are brutally hard to market: a local, seasonal, experience business fighting for attention it cannot buy back once it is lost.

That constraint became the method. Learn the business first. Understand how a room fills, how a season swings, how a booking really gets made, then build the site, the ads, and the follow-up as one system around it. It is why owners keep saying the same thing about working with him: that he has the heart of a teacher, giving and giving until they understand their own numbers.

Ten years in, that habit of studying the market instead of guessing at it has produced original research the industry now cites, two published books, and a client roster that renews year after year. The credentials below are the receipts. The work on the rest of this site is the proof.