For DPC owners
The DPC library, free to read.
The playbooks and teardowns we built from documenting 2,468 DPC practices. Read the whole thing on the page. Want the designed PDF to keep? It is one email away. Or see how we put it to work in our direct primary care marketing.
FlagshipThe State of the DPC Market 2026Massive Impact documented 2,468 DPC practices across 3,734 records. This is what the data says about where the market actually is, and the specific ways most DPC sites are leaving the panel empty.Read the playbook →
FlagshipThe DPC Practice StackForty-plus cash-pay services a modern DPC can add to its membership, the real vendors behind each, ranked by which actually move panel economics versus add risk without revenue.
PlaybookThe DPC Website ScorecardA modern DPC site either fills a panel, including its cash-pay services, or it is a brochure. This 25-item rubric tells you which yours is in fifteen honest minutes.
PlaybookThe Second-Provider ProblemMost DPC practices that hire a second provider watch that panel sit empty for six to eighteen months. Here is the documented failure and what the site has to do differently.
PlaybookCatching the 95%None of the 27 DPC sites we audited capture and follow up with the roughly 95% of visitors who are not ready to join on the first visit. Here is the simple lead engine and five-email sequence that is the missing layer.
PlaybookThe Membership Page TeardownThe membership page has to name the price, name HSA eligibility, present cash-pay services as included in the relationship, and book the Meet and Greet. Almost no DPC site does all four. Here is the teardown.
PlaybookThe HSA Tactical PlaybookHSA dollars now cover DPC fees. Here is the membership-page sentence, the patient-facing FAQ, the employer pitch line, the ROI math, and the front-desk script, ready to use this week.
PlaybookPricing Against AmazonAmazon launched nationwide cash-pay GLP-1 in April 2026. Here is how a DPC's weight-management program wins on supervision, dose adjustment, and continuity, without racing Amazon to the bottom on price.
PlaybookThe Employer Contract PlaybookEmployers fund 60% of active DPC memberships. Here are the six components an employer-recruiting page actually needs to turn an interested HR lead into a signed contract.
PlaybookThe Panel-Fill PlaybookFilling a DPC panel is a five-lever system, and the website is the surface every lever bounces off. Here is the system, and how the site either amplifies each lever or kills it.
Playbook5 Ways DPC Sites Cost a Practice MembersFive failure patterns we documented across live DPC sites, each quietly costing the practice members, and the specific fix for each.
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