Resources
Everything we've written, free to read.
Marketing playbooks, owner research, and vertical guides. Read them in full on the page, keep the designed PDF, and put them to work. No gate on the reading, ever.
- The big oneMarketing libraryPlaybooks for founders and marketers: AI search, Meta and Google Ads, funnels, schema, copywriting, and more. Read each in full, download the PDF, grab the code.21 guidesOpen →
- For clinic ownersDPC owner libraryThe playbooks and teardowns we built from documenting 2,468 Direct Primary Care practices. The research, the scorecards, the panel-fill system.11 reportsOpen →
- Vertical guideEscape roomsThe marketing that fills rooms midweek and off-peak, plus the industry research behind it.GuideOpen →
- Vertical guideHome servicesHow roofing, HVAC, and remodeling firms turn a site into a booked-job engine.GuideOpen →
- OngoingThe blogShorter takes on what's working right now across search, ads, and AI visibility.ArticlesOpen →
21 free guides
The marketing library
PLAYBOOK / DEVELOPERClaude Code, 0 to HeroInstall to shipped feature. Every primitive. Current to Claude Opus 4.7, April 2026.
PLAYBOOK / AI WORKFLOWThe AI Fact-Check WorkflowA 6-step pipeline that catches every hallucination in an AI draft before it ships.
PLAYBOOK / PAID SEARCHThe 2026 Google Ads PlaybookChannel selection, account architecture, keyword build sheets, Smart Bidding rules, LSA tactical guide, and compliance for SaaS, professional services, and local businesses on $500 to $5,000 monthly budgets.
PLAYBOOK / AI SEARCHThe AEO and GEO PlaybookAI Overviews now show on more than half of Google searches. Entertainment queries saw 528% growth in AI Overview presence. Two-thirds of consumers do not fact-check AI sources before choosing a business.
PLAYBOOK / AI SEARCHThe AI Visibility AuditAre you cited in ChatGPT, Perplexity, Gemini, and the dozen engines routing traffic away from Google? Most professional services do not know. This is the audit.
PLAYBOOK / PAID SOCIALThe 2026 Meta Ads PlaybookAccount architecture, audience recipes, creative templates, bidding rules, and compliance snippets for SaaS, professional services, and local businesses running budgets between $300 and $5,000 per month.
PLAYBOOK / AI CONTENTThe Humanization PlaybookThe 6-module scoring system that turns AI-generated text into content that scores 75+ on detection tools.
PLAYBOOK / COMMUNITYThe Reddit Growth PlaybookA pattern library for posts that get accepted, upvoted, and remembered.
PLAYBOOK / COPYWRITING253 Legendary Copywriting SwipesThe annotated swipe vault for 2026. 253 vintage long-form ads from 1905 to 2011. The 8 master copywriters who wrote most of them. The 10 patterns that repeat across every winning ad in history. The Top 50 broken down line by line. Modern translations for Facebook, LinkedIn, sales pages, email, and TikTok.
PLAYBOOK / STRUCTURED DATAThe Local Schema PackThe most current schema documentation for local, professional, and service businesses, written against schema.org v30.0 (released March 2026).
PLAYBOOK / AI PROMPTINGThe Senior Specialist Persona TemplateA fillable framework for building senior specialist personas inside Claude, GPT, and Gemini. The 7-component schema, fillable background blocks, mandatory guardrails, communication archetypes, decision frameworks, and 5 worked personas across e-commerce, healthcare, finance, B2B SaaS, and family law.
PLAYBOOK / MEASUREMENTThe Compliant Tracking StackFor doctors, lawyers, and home service businesses. Tracking that holds up under HIPAA, attorney advertising rules, and consent law.
For clinic owners
The DPC owner library
Flagship reportThe State of the DPC Market 2026Massive Impact documented 2,468 DPC practices across 3,734 records. This is what the data says about where the market actually is, and the specific ways most DPC sites are leaving the panel empty.
Flagship reportThe DPC Practice StackForty-plus cash-pay services a modern DPC can add to its membership, the real vendors behind each, ranked by which actually move panel economics versus add risk without revenue.
PlaybookThe DPC Website ScorecardA modern DPC site either fills a panel, including its cash-pay services, or it is a brochure. This 25-item rubric tells you which yours is in fifteen honest minutes.
PlaybookThe Second-Provider ProblemMost DPC practices that hire a second provider watch that panel sit empty for six to eighteen months. Here is the documented failure and what the site has to do differently.
PlaybookCatching the 95%None of the 27 DPC sites we audited capture and follow up with the roughly 95% of visitors who are not ready to join on the first visit. Here is the simple lead engine and five-email sequence that is the missing layer.
PlaybookThe Membership Page TeardownThe membership page has to name the price, name HSA eligibility, present cash-pay services as included in the relationship, and book the Meet and Greet. Almost no DPC site does all four. Here is the teardown.
PlaybookThe HSA Tactical PlaybookHSA dollars now cover DPC fees. Here is the membership-page sentence, the patient-facing FAQ, the employer pitch line, the ROI math, and the front-desk script, ready to use this week.
PlaybookPricing Against AmazonAmazon launched nationwide cash-pay GLP-1 in April 2026. Here is how a DPC's weight-management program wins on supervision, dose adjustment, and continuity, without racing Amazon to the bottom on price.
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