Resources
Everything we've written, free to read.
Marketing playbooks, owner research, and vertical guides. Read them in full on the page, keep the designed PDF, and put them to work. No gate on the reading, ever.
- The big oneMarketing libraryPlaybooks for founders and marketers: AI search, Meta and Google Ads, funnels, schema, copywriting, and more. Read each in full, download the PDF, grab the code.42 guidesOpen →
- For clinic ownersDPC owner libraryThe playbooks and teardowns we built from documenting 2,468 Direct Primary Care practices. The research, the scorecards, the panel-fill system.11 reportsOpen →
- Vertical guideEscape roomsThe marketing that fills rooms midweek and off-peak, plus the industry research behind it.GuideOpen →
- Vertical guideHome servicesHow roofing, HVAC, and remodeling firms turn a site into a booked-job engine.GuideOpen →
- OngoingThe blogShorter takes on what's working right now across search, ads, and AI visibility.ArticlesOpen →
42 free guides
The marketing library
PLAYBOOK / AI AGENTSThe OpenClaw GuideOpenClaw explained for non-technical readers: what it is, full install steps, the security mistakes to avoid, real costs, and the jobs it does well.
PLAYBOOK / AI AGENTSThe Hermes Agent GuideHermes Agent without the hype: how its memory works, one-line install steps, what it costs to run, and when it beats OpenClaw as a first agent.
PLAYBOOK / AI AGENTSThe Ultimate Claude Code GuideThe complete beginner-to-pro Claude Code guide: install it on Mac or Windows, let it set up Python and Node.js for you, use API keys safely, and follow the chapter for your role.
PLAYBOOK / AI AGENTSThe Claude Cowork GuideClaude Cowork after the merge: what changed on 16 September 2026, how to set it up, what it costs, and the jobs where it saves the most time.
PLAYBOOK / AI AGENTSThe Manus AI GuideManus AI, checked against primary sources: its real ownership situation, what it's good at, what it costs, and where most articles about it are wrong.
PLAYBOOK / AI AGENTSThe Perplexity Computer GuidePerplexity Computer explained: how it splits one project across many workers, how its credit pricing works, and the habit that keeps the bill predictable.
PLAYBOOK / AI AGENTSThe Grok Bot GuideGrok Bot in plain English: the two ways to get it, what it's good at, how usage limits burn, and how to start without overspending.
PLAYBOOK / AI AGENTSThe Browser Agents GuideOpen-source browser agents compared: what they can do on websites with no API, how to install them, what they cost, and when simpler tools win.
PLAYBOOK / AI AGENTSThe Paperclip GuidePaperclip explained: how it organises many AI agents like a company, how to install it, what it costs, and the point at which it's worth the effort.
PLAYBOOK / AI SEARCHThe Agentic Commerce GuideAgentic commerce in plain English: what's live now and what's still being built, who runs the payment rails, and how to stay findable when AI does the shopping.
PLAYBOOK / AI AGENTSThe NanoClaw GuideNanoClaw explained: why each agent runs in its own container, how to install it, how it depends on Claude, and who it suits best.
PLAYBOOK / AI AGENTSThe ZeroClaw GuideZeroClaw for security-minded teams: how its supervised approach works, full setup steps, real resource needs, and when the extra effort pays off.
For clinic owners
The DPC owner library
Flagship reportThe State of the DPC Market 2026Massive Impact documented 2,468 DPC practices across 3,734 records. This is what the data says about where the market actually is, and the specific ways most DPC sites are leaving the panel empty.
Flagship reportThe DPC Practice StackForty-plus cash-pay services a modern DPC can add to its membership, the real vendors behind each, ranked by which actually move panel economics versus add risk without revenue.
PlaybookThe DPC Website ScorecardA modern DPC site either fills a panel, including its cash-pay services, or it is a brochure. This 25-item rubric tells you which yours is in fifteen honest minutes.
PlaybookThe Second-Provider ProblemMost DPC practices that hire a second provider watch that panel sit empty for six to eighteen months. Here is the documented failure and what the site has to do differently.
PlaybookCatching the 95%None of the 27 DPC sites we audited capture and follow up with the roughly 95% of visitors who are not ready to join on the first visit. Here is the simple lead engine and five-email sequence that is the missing layer.
PlaybookThe Membership Page TeardownThe membership page has to name the price, name HSA eligibility, present cash-pay services as included in the relationship, and book the Meet and Greet. Almost no DPC site does all four. Here is the teardown.
PlaybookThe HSA Tactical PlaybookHSA dollars now cover DPC fees. Here is the membership-page sentence, the patient-facing FAQ, the employer pitch line, the ROI math, and the front-desk script, ready to use this week.
PlaybookPricing Against AmazonAmazon launched nationwide cash-pay GLP-1 in April 2026. Here is how a DPC's weight-management program wins on supervision, dose adjustment, and continuity, without racing Amazon to the bottom on price.
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