The marketing library
Twenty-one playbooks we wrote for founders and marketers: AI search, Meta and Google Ads, funnels, schema, copywriting, and more. Read each one in full, right here. Want the designed PDF to keep? It's one email away. Nine ship a runnable code repo too.
PLAYBOOK / DEVELOPERClaude Code, 0 to HeroInstall to shipped feature. Every primitive. Current to Claude Opus 4.7, April 2026.Read the guide →
PLAYBOOK / AI WORKFLOWThe AI Fact-Check WorkflowA 6-step pipeline that catches every hallucination in an AI draft before it ships.
PLAYBOOK / PAID SEARCHThe 2026 Google Ads PlaybookChannel selection, account architecture, keyword build sheets, Smart Bidding rules, LSA tactical guide, and compliance for SaaS, professional services, and local businesses on $500 to $5,000 monthly budgets.
PLAYBOOK / AI SEARCHThe AEO and GEO PlaybookAI Overviews now show on more than half of Google searches. Entertainment queries saw 528% growth in AI Overview presence. Two-thirds of consumers do not fact-check AI sources before choosing a business.
PLAYBOOK / AI SEARCHThe AI Visibility AuditAre you cited in ChatGPT, Perplexity, Gemini, and the dozen engines routing traffic away from Google? Most professional services do not know. This is the audit.
PLAYBOOK / PAID SOCIALThe 2026 Meta Ads PlaybookAccount architecture, audience recipes, creative templates, bidding rules, and compliance snippets for SaaS, professional services, and local businesses running budgets between $300 and $5,000 per month.
PLAYBOOK / AI CONTENTThe Humanization PlaybookThe 6-module scoring system that turns AI-generated text into content that scores 75+ on detection tools.
PLAYBOOK / COMMUNITYThe Reddit Growth PlaybookA pattern library for posts that get accepted, upvoted, and remembered.
PLAYBOOK / COPYWRITING253 Legendary Copywriting SwipesThe annotated swipe vault for 2026. 253 vintage long-form ads from 1905 to 2011. The 8 master copywriters who wrote most of them. The 10 patterns that repeat across every winning ad in history. The Top 50 broken down line by line. Modern translations for Facebook, LinkedIn, sales pages, email, and TikTok.
PLAYBOOK / STRUCTURED DATAThe Local Schema PackThe most current schema documentation for local, professional, and service businesses, written against schema.org v30.0 (released March 2026).
PLAYBOOK / AI PROMPTINGThe Senior Specialist Persona TemplateA fillable framework for building senior specialist personas inside Claude, GPT, and Gemini. The 7-component schema, fillable background blocks, mandatory guardrails, communication archetypes, decision frameworks, and 5 worked personas across e-commerce, healthcare, finance, B2B SaaS, and family law.
PLAYBOOK / MEASUREMENTThe Compliant Tracking StackFor doctors, lawyers, and home service businesses. Tracking that holds up under HIPAA, attorney advertising rules, and consent law.
PLAYBOOK / PAID SOCIALThe 2026 TikTok Ads PlaybookVertical fit decision tree, Spark Ads architecture, founder-led creative templates, Smart+ Lead Gen setup, geo-fence recipes, compliance, and funnel math for SaaS, professional services, and local businesses on $300 to $5,000 monthly budgets.
PLAYBOOK / CONTENTEdgy Content That ConvertsWhy polarizing content works in 2026. The 5 strategic filters. The 5-tier risk spectrum with scoring. A 100-point pre-post rubric. Five fill-in-the-blank templates. Five approaches to never use. The backlash recovery playbook. And a 50-line hook vault you can swipe today.
PLAYBOOK / CONTENTEat. Sleep. Post. Repeat.12 formats and 50 hooks for the founder who refuses to skip a day.
PLAYBOOK / FUNNELSThe 2026 Low-Ticket Funnel PlaybookFunnel math, 7-step architecture, page-by-page specs, vertical plays, the buyer email sequence, and 2026 compliance for SaaS, professional services, and local businesses.
PLAYBOOK / GROWTHThe 2026 Customer Acquisition BibleThe synthesis of Meta, Google, TikTok, low-ticket funnels, and SaaS funnels. Cross-channel attribution, blended CAC math, AI agents, three audience swimlanes, and the 90-day launch plan for SaaS, professional services, and local businesses on $500 to $10,000 monthly budgets.
PLAYBOOK / COPYWRITING200 Headlines, 14 Formulas14 named headline formulas (Caples through 2026), 200+ swipe-ready headlines sorted by goal, per-platform recipes for the 7 places headlines actually live, a 100-point scoring rubric that beats CoSchedule, and 50 famous historical headlines decoded with the modern adaptation already written.
PLAYBOOK / OFFERSThe Low-Ticket Funnel PlaybookThe 6-layer architecture that takes a buyer from a $37 workbook to a $497 1:1 session in one checkout flow.
PLAYBOOK / LEAD GENERATION12 Lead Magnet Ideas for Home ServiceThe home service buyer is the easiest lead magnet target in 2026. They're local. They're urgent. They're already comparing vendors before they hit your site. And most home service businesses ship the wrong magnet entirely, which is good news for the ones reading this.
PLAYBOOK / CONVERSIONThe Conversational Forms PlaybookThe psychology behind why one question at a time converts three to four times better than a traditional multi-field form.
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