The marketing library
42 playbooks we wrote for founders and marketers: AI search, Meta and Google Ads, funnels, schema, copywriting, and more. Read each one in full, right here. Want the designed PDF to keep? It's one email away. Nine ship a runnable code repo too.
PLAYBOOK / AI AGENTSThe OpenClaw GuideOpenClaw explained for non-technical readers: what it is, full install steps, the security mistakes to avoid, real costs, and the jobs it does well.Read the guide →
PLAYBOOK / AI AGENTSThe Hermes Agent GuideHermes Agent without the hype: how its memory works, one-line install steps, what it costs to run, and when it beats OpenClaw as a first agent.
PLAYBOOK / AI AGENTSThe Ultimate Claude Code GuideThe complete beginner-to-pro Claude Code guide: install it on Mac or Windows, let it set up Python and Node.js for you, use API keys safely, and follow the chapter for your role.
PLAYBOOK / AI AGENTSThe Claude Cowork GuideClaude Cowork after the merge: what changed on 16 September 2026, how to set it up, what it costs, and the jobs where it saves the most time.
PLAYBOOK / AI AGENTSThe Manus AI GuideManus AI, checked against primary sources: its real ownership situation, what it's good at, what it costs, and where most articles about it are wrong.
PLAYBOOK / AI AGENTSThe Perplexity Computer GuidePerplexity Computer explained: how it splits one project across many workers, how its credit pricing works, and the habit that keeps the bill predictable.
PLAYBOOK / AI AGENTSThe Grok Bot GuideGrok Bot in plain English: the two ways to get it, what it's good at, how usage limits burn, and how to start without overspending.
PLAYBOOK / AI AGENTSThe Browser Agents GuideOpen-source browser agents compared: what they can do on websites with no API, how to install them, what they cost, and when simpler tools win.
PLAYBOOK / AI AGENTSThe Paperclip GuidePaperclip explained: how it organises many AI agents like a company, how to install it, what it costs, and the point at which it's worth the effort.
PLAYBOOK / AI SEARCHThe Agentic Commerce GuideAgentic commerce in plain English: what's live now and what's still being built, who runs the payment rails, and how to stay findable when AI does the shopping.
PLAYBOOK / AI AGENTSThe NanoClaw GuideNanoClaw explained: why each agent runs in its own container, how to install it, how it depends on Claude, and who it suits best.
PLAYBOOK / AI AGENTSThe ZeroClaw GuideZeroClaw for security-minded teams: how its supervised approach works, full setup steps, real resource needs, and when the extra effort pays off.
PLAYBOOK / AI WORKFLOWThe AI Fact-Check WorkflowA 6-step pipeline that catches every hallucination in an AI draft before it ships.
PLAYBOOK / PAID SEARCHThe 2026 Google Ads PlaybookChannel selection, account architecture, keyword build sheets, Smart Bidding rules, LSA tactical guide, and compliance for SaaS, professional services, and local businesses on $500 to $5,000 monthly budgets.
PLAYBOOK / AI AGENTSHow to Choose an AI AgentA plain-English decision guide to today's AI agents: which one fits which job, what each one costs, and the rules that keep any of them safe to run.
PLAYBOOK / AUTOMATIONThe n8n-claw Guiden8n-claw explained: an AI assistant built inside n8n, how to install it with one script, and how to choose between workflows and agents.
PLAYBOOK / AI SEARCHThe AEO and GEO PlaybookAI Overviews now show on more than half of Google searches. Entertainment queries saw 528% growth in AI Overview presence. Two-thirds of consumers do not fact-check AI sources before choosing a business.
PLAYBOOK / AI SEARCHThe AI Visibility AuditAre you cited in ChatGPT, Perplexity, Gemini, and the dozen engines routing traffic away from Google? Most professional services do not know. This is the audit.
PLAYBOOK / PAID SOCIALThe 2026 Meta Ads PlaybookAccount architecture, audience recipes, creative templates, bidding rules, and compliance snippets for SaaS, professional services, and local businesses running budgets between $300 and $5,000 per month.
PLAYBOOK / AI CONTENTThe Humanization PlaybookThe 6-module scoring system that turns AI-generated text into content that scores 75+ on detection tools.
PLAYBOOK / AI AGENTSAI Agent Frameworks ComparedThe main AI agent frameworks compared in plain English, with a clear test for whether you need one at all and which to choose if you do.
PLAYBOOK / COMMUNITYThe Reddit Growth PlaybookA pattern library for posts that get accepted, upvoted, and remembered.
PLAYBOOK / COPYWRITING253 Legendary Copywriting SwipesThe annotated swipe vault for 2026. 253 vintage long-form ads from 1905 to 2011. The 8 master copywriters who wrote most of them. The 10 patterns that repeat across every winning ad in history. The Top 50 broken down line by line. Modern translations for Facebook, LinkedIn, sales pages, email, and TikTok.
PLAYBOOK / STRUCTURED DATAThe Local Schema PackThe most current schema documentation for local, professional, and service businesses, written against schema.org v30.0 (released March 2026).
PLAYBOOK / AI PROMPTINGThe Senior Specialist Persona TemplateA fillable framework for building senior specialist personas inside Claude, GPT, and Gemini. The 7-component schema, fillable background blocks, mandatory guardrails, communication archetypes, decision frameworks, and 5 worked personas across e-commerce, healthcare, finance, B2B SaaS, and family law.
PLAYBOOK / MEASUREMENTThe Compliant Tracking StackFor doctors, lawyers, and home service businesses. Tracking that holds up under HIPAA, attorney advertising rules, and consent law.
PLAYBOOK / PAID SOCIALThe 2026 TikTok Ads PlaybookVertical fit decision tree, Spark Ads architecture, founder-led creative templates, Smart+ Lead Gen setup, geo-fence recipes, compliance, and funnel math for SaaS, professional services, and local businesses on $300 to $5,000 monthly budgets.
PLAYBOOK / CONTENTEdgy Content That ConvertsWhy polarizing content works in 2026. The 5 strategic filters. The 5-tier risk spectrum with scoring. A 100-point pre-post rubric. Five fill-in-the-blank templates. Five approaches to never use. The backlash recovery playbook. And a 50-line hook vault you can swipe today.
PLAYBOOK / CONTENTEat. Sleep. Post. Repeat.12 formats and 50 hooks for the founder who refuses to skip a day.
PLAYBOOK / FUNNELSThe 2026 Low-Ticket Funnel PlaybookFunnel math, 7-step architecture, page-by-page specs, vertical plays, the buyer email sequence, and 2026 compliance for SaaS, professional services, and local businesses.
PLAYBOOK / GROWTHThe 2026 Customer Acquisition BibleThe synthesis of Meta, Google, TikTok, low-ticket funnels, and SaaS funnels. Cross-channel attribution, blended CAC math, AI agents, three audience swimlanes, and the 90-day launch plan for SaaS, professional services, and local businesses on $500 to $10,000 monthly budgets.
PLAYBOOK / COPYWRITING200 Headlines, 14 Formulas14 named headline formulas (Caples through 2026), 200+ swipe-ready headlines sorted by goal, per-platform recipes for the 7 places headlines actually live, a 100-point scoring rubric that beats CoSchedule, and 50 famous historical headlines decoded with the modern adaptation already written.
PLAYBOOK / OFFERSThe Low-Ticket Funnel PlaybookThe 6-layer architecture that takes a buyer from a $37 workbook to a $497 1:1 session in one checkout flow.
PLAYBOOK / LEAD GENERATION12 Lead Magnet Ideas for Home ServiceThe home service buyer is the easiest lead magnet target in 2026. They're local. They're urgent. They're already comparing vendors before they hit your site. And most home service businesses ship the wrong magnet entirely, which is good news for the ones reading this.
PLAYBOOK / CONVERSIONThe Conversational Forms PlaybookThe psychology behind why one question at a time converts three to four times better than a traditional multi-field form.
PLAYBOOK / WEBSITE STRATEGYThe Customer Journey MapMap the four people on your site, stranger, visitor, lead and customer, and give every page one job before you build it.
PLAYBOOK / POSITIONINGThe 10-Point Customer Clarity WorksheetTen honest questions about your buyer's fears, wants and exact words, so your headline, offers and proof write themselves.
PLAYBOOK / SITE PERFORMANCEThe Speed and Mobile ChecklistThe exact speed and mobile checks we run before any site goes live, plus a two-minute test you can run today.
PLAYBOOK / LEAD CAPTUREThe Quiz and Lead-Magnet KitA three-step framework to turn a plain form into a quiz that converts, plus a fill-in build sheet for your own.
PLAYBOOK / CONVERSIONThe Friction ScorecardScore every key page on friction, clarity and proof, and find exactly where you are leaking visitors.
PLAYBOOK / MARKETING AUTOMATIONThe Follow-Up and Nurture BlueprintA four-message automated sequence that warms up the 97 percent who are not ready to buy today, with a fill-in template.
PLAYBOOK / AI WORKFLOWThe Jev GuideJev explained: what it is, where it replaces an expensive chat model for sorting and scoring work, how to set it up, and where it won't help.
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