Aritra Gupta

Copywriter & Creative Ideator

At Massive Impact since 2018 · 8 years in the craft

Aritra has written marketing copy since 2018, and he's the copywriter and creative ideator behind Massive Impact's pages, ads, and playbooks. He believes the best creative starts with research and data, not a lucky guess, and his approach is shaped by David Ogilvy, Rory Sutherland, and Piyush Pandey. He uses AI and language models to dig into research and spark ideas, and the final words are always his own.