← The team
Aritra Gupta
Copywriter & Creative Ideator
At Massive Impact since 2018 · 8 years in the craft
Aritra has written marketing copy since 2018, and he's the copywriter and creative ideator behind Massive Impact's pages, ads, and playbooks. He believes the best creative starts with research and data, not a lucky guess, and his approach is shaped by David Ogilvy, Rory Sutherland, and Piyush Pandey. He uses AI and language models to dig into research and spark ideas, and the final words are always his own.
The work roll
What Aritra has published
ArticleThe Escape Room Booking Page: why the calendar goes first
ArticleEscape Room Cards: the block that sells a room at a glance
ArticleThe escape-room website, as the industry now builds it
Article3 Tools to Write Better Ad Copy for Facebook, Google & Instagram Ads
ArticleThe 2026 Cold Email Goldmine Playbook
ArticleHow to Create Strategic and Effective Pop-Ups on Your Escape Room Website
Marketing guideThe Humanization Playbook
Marketing guide253 Legendary Copywriting Swipes
Marketing guideEdgy Content That Converts
Marketing guideEat. Sleep. Post. Repeat.
Marketing guide200 Headlines, 14 Formulas
