Free tool · PanelIQ
Score your DPC practice in about ten minutes.
PanelIQ is a free practice audit for Direct Primary Care owners. Answer 24 questions, and we score your website and your market across four pillars, then email you a Practice Readiness Report with the fixes that fill your panel fastest.
Benchmarked against Massive Impact’s research of 2,468 US DPC practices.

What you get: your Practice Readiness Report.
A scored 0–100 assessment that shows exactly where your site stands and what’s holding your panel back, across the four pillars that decide whether a DPC site fills.
How your site converts a visitor
Whether a doctor-curious visitor becomes a booked consult, or bounces.
How your site carries the practice
Whether the site reads like the practice a patient would trust with their family.
How your site supports the panel-fill engine
Whether the plumbing behind the site can actually fill the panel, not just look nice.
How your site connects to 2026 levers
HSA eligibility, employer contracts, cash-pay services, AI search visibility.
How it works.
Answer 24 questions
About your practice, your model, your offer, and where growth is stuck. Feels like a consult, ~10 minutes.
We score you across four pillars
Your answers are scored across the four pillars that decide whether a DPC site fills, benchmarked against our research of 2,468 practices.
Get your Readiness Report
A scored 0–100 assessment across the four pillars, emailed to you, with the specific fixes that pay back first.
See where your practice stands.
It’s the audit a busy owner would otherwise pay to have done. Free, and yours in a few minutes.
Start the free auditPrefer to talk first? See how we market DPC practices.
