Massive ImpactMassive Impact

Free tool · PanelIQ

Score your DPC practice in about ten minutes.

PanelIQ is a free practice audit for Direct Primary Care owners. Answer 24 questions, and we score your website and your market across four pillars, then email you a Practice Readiness Report with the fixes that fill your panel fastest.

Start the free audit~10 minutes · free · no card

Benchmarked against Massive Impact’s research of 2,468 US DPC practices.

PanelIQ, the DPC practice readiness audit, shown on a tablet

What you get: your Practice Readiness Report.

A scored 0–100 assessment that shows exactly where your site stands and what’s holding your panel back, across the four pillars that decide whether a DPC site fills.

  • How your site converts a visitor

    Whether a doctor-curious visitor becomes a booked consult, or bounces.

  • How your site carries the practice

    Whether the site reads like the practice a patient would trust with their family.

  • How your site supports the panel-fill engine

    Whether the plumbing behind the site can actually fill the panel, not just look nice.

  • How your site connects to 2026 levers

    HSA eligibility, employer contracts, cash-pay services, AI search visibility.

How it works.

  1. Answer 24 questions

    About your practice, your model, your offer, and where growth is stuck. Feels like a consult, ~10 minutes.

  2. We score you across four pillars

    Your answers are scored across the four pillars that decide whether a DPC site fills, benchmarked against our research of 2,468 practices.

  3. Get your Readiness Report

    A scored 0–100 assessment across the four pillars, emailed to you, with the specific fixes that pay back first.

See where your practice stands.

It’s the audit a busy owner would otherwise pay to have done. Free, and yours in a few minutes.

Start the free audit

Prefer to talk first? See how we market DPC practices.

Question 1 of 24
Converts the visitor

When a new visitor lands on your homepage, how fast is it clear they can become a patient, and how?

Pick the answer that fits best. ~10 minutes.

Tip the first domino

One move can change everything.

Book a call and we will show you the smallest right move for your business. No pressure, no jargon.