The situation
A two-location escape-room business in Murfreesboro, Tennessee, running both venues on a lean ad budget, roughly $550 to $600 a month.
The job was efficiency: every dollar had to pull its weight across seasonal swings without overspending.
What we did
We ran the Growth System ad-led.
A Search Network escape-room campaign paired with a Performance Max things-to-do campaign, tightly managed budgets, disciplined negative keywords, and well-timed seasonal campaigns.
The results
- 10.62XGoogle Ads ROAS in July 2025, up from 6.72X in June
- $7.37cost per booking in July, across 66 bookings
- 21.56XROAS on the May 2025 Mother's Day campaign, at a $3.22 cost per booking
Monthly Google Ads reports, on a lean budget of roughly $550 to $600 a month in ad spend.
Proof of efficiency at small scale: we rebuilt the creative and strategy and beat the venue's previous records after cutting the ad budget roughly in half, to about $550 to $600 a month, still returning 10X-plus at a sub-$8 cost per booking.
Exactly the profile an owner-operated venue needs.
