The situation
A London escape-room operator in one of the most competitive markets anywhere, with a genuinely strong brand and a solid, already-profitable business.
They'd run marketing in-house for a couple of years and wanted to see what a professional agency could add, and how far paid could really be pushed. We hold this account to a strict test: exclude the brand-search campaign entirely and judge only the traffic we actually went out and won.
What we did
We ran the Growth System ad-led.
Search Network escape-room campaigns targeted across London boroughs, a Performance Max campaign, brand protection, and seasonal campaigns, with location targeting refined to the areas actually producing conversions.
- Search Network escape-room campaigns targeted across London boroughs.
- A Performance Max campaign plus brand protection.
- Seasonal campaigns, with targeting refined to converting areas.
- Facebook bottom-of-funnel sales supported by top-of-funnel traffic.
The results
- 4X to 5Xnon-brand paid search in a normal month, brand campaign excluded
- ~3Xthe honest floor, even in a soft month, brand-excluded
- 7.54Xreturn on the Facebook bottom-of-funnel sales campaign
Non-brand Google Ads (brand campaign excluded), across Dashthis reports run since Dec 2022; the non-brand search campaign peaked above 7X in January 2025.
The strength here is honesty: exclude the brand-search campaign entirely, and the traffic we actually won still returns 4X to 5X, holding around 3X even in a soft month.
