Entertainment, escape rooms Kent, UK
A Kent escape room business
Google Ads ROAS turned around to a 13.39X December peak and stayed profitable through spring, on top of revenue up about 76% year over year.
The situation
A Kent escape room that needed paid traffic to actually return, not just spend.
Early on, tracking gaps and over-aggressive changes, some made outside the agency, were throttling Google's learning phase and burning budget. The account needed disciplined, steady optimization.
What we did
We ran Google Ads as two disciplined PMax campaigns, Escape Room and Family Activities, and held budgets steady to protect the learning phase.
Tight negatives, proximity targeting, day-parting, and seasonal asset groups did the shaping.
- Two disciplined PMax campaigns, Escape Room and Family Activities, with budgets held steady.
- Tight negative keywords, a 30-mile radius, day-parting, and seasonal asset groups.
- Shifted Family Activities to maximize conversion value once it proved the stronger segment.
- Scoped SEO and GMB groundwork: site speed, schema, LocalBusiness and Event markup.
The results
- 13.39XGoogle Ads ROAS at its December 2025 peak, staying profitable at roughly 7X to 11.5X through spring
- +76%revenue year over year in November 2025
- £9.43cost per booking after the October turnaround, down from £25.89
Monthly Google Ads reports, April 2025 to June 2026. In the October 2025 turnaround, ROAS jumped from 4.21X to 11.13X.
This is the steady-hand proof: disciplined account management turned a mid-single-digit ROAS into a strong, profitable return that peaked at 13.39X, and grew year-over-year revenue about 76%.
