The situation
Worlds Away inherited an ad account leaning heavily on branded and generic terms, returning about 3.7X, and an older site that wasn't pulling its weight.
The business needed a site plus a paid engine that reached new customers in and around Winchester.
What we did
We ran the full Growth System: a new Growth Site launched late October 2025, then rebuilt Google Ads around Performance Max, and added Facebook and SEO work on the new site.
- A new Growth Site with a cleaner booking flow and gift-card path.
- Google Ads rebuilt around Performance Max, day-parted for weekend demand, plus Search and seasonal campaigns.
- A Facebook top-of-funnel campaign feeding middle and bottom-of-funnel retargeting.
- SEO and Google Business Profile work on the new site.
The site we built · Worlds Away Escape
3 pages from the live Worlds Away Escape site.
The results
- ~8.7X avgGoogle Ads account ROAS across nine months after the rebuild, up from 3.71X
- 8.12Xthe month the new site launched, more than double the prior 3.71X
- 1.1average Google position for "escape room winchester va"
Monthly Google Ads and website reports; account ROAS averaged ~8.7X and held 8.19X to 9.6X into mid-2026, and indexed pages rose from 17 to 32. (The 29.52X seen once was a single Performance Max campaign, not the account.)
The creative we ran
Real ads we designed and shipped for Worlds Away Escape. The creative is ours, made before a dollar of media went out.
A textbook Growth-Site-plus-ads story: the site went live, the account more than doubled its return, and organic visibility widened at the same time.
