The situation
A Chester, Virginia escape room competing in the Richmond market.
The goal was steady year-over-year growth in bookings and revenue while opening new demand segments beyond core escape-room search: birthdays, date nights, and families.
What we did
We ran the full Growth System.
A homepage redesign for clearer messaging and a smoother booking flow, a weekend-focused PMax campaign plus dedicated Birthday Search campaigns, consistent SEO with content clusters, and Facebook top-of-funnel traffic with an AI chatbot for enquiries.
- Homepage redesign for clearer messaging and a smoother booking flow, plus a branding refresh.
- Weekend-focused PMax Escape Room campaign plus dedicated Birthday Search campaigns.
- Consistent SEO: link building, blogs, birthday and date-night content clusters, citations, and GMB.
- Facebook top-of-funnel traffic and birthday messaging, with an AI chatbot for enquiries.
The site we built · The Escape Adventures
3 pages from the live The Escape Adventures site.
The results
- +94%bookings year over year in September 2025 (66 vs 34)
- 6.41XGoogle Ads ROAS in November 2025, doubled as cost per booking halved
- 25.1 → 13.6SEO average ranking in October 2025, a clear visibility gain
Monthly Google Ads, Facebook, and SEO reports, June 2025 to June 2026. Organic search is now the site's primary channel.
The creative we ran
Real ads we designed and shipped for The Escape Adventures. The creative is ours, made before a dollar of media went out.
The compounding-growth story: consistent double-digit-percentage year-over-year gains in bookings and revenue, with organic search rebuilt into the primary channel.
