The situation
Solve The Room is in Toms River, but the demand isn't purely local: there aren't many escape rooms right in the neighborhood, so the real opportunity was pulling players from across New Jersey rather than just the immediate area.
They needed efficient paid campaigns on a modest budget, wider reach, and a booking site that converted families, teens, and group celebrations.
What we did
We ran the Growth System on a lean budget: two tight Google Ads campaigns, a redesigned Growth Site, local SEO, and a reputation push.
- Google Ads kept to two lean campaigns, a high-intent local Search campaign and a PMax campaign, tuned by day-part, device, and city.
- A Growth Site redesign of the homepage and room pages for a better booking flow.
- Local SEO around "escape room toms river" and nearby cities, birthday and team-building content, GMB posting, and citation cleanup.
- Review acquisition and a competitor scan to close the map-pack gap.
The results
- 16.37Xpeak Google Ads ROAS in August 2025, at a $7.33 cost per booking
- 10X+ROAS in most months, on roughly $600 a month in spend
- 192bookings in its strongest ROAS month, August 2025
Google Ads and booking-system data; ROAS peaked at 16.37X and ran double digits in most months, dipping to single digits in a few (5.92X in May 2026).
Solve The Room is the proof the Growth System delivers for a single-location independent on a small budget.
