The situation
An escape-room venue in Ahmedabad competing against Mystery Rooms and a crowded things-to-do market, plus rising competition from game zones and bowling.
Escape Zone needed to own the core escape-room searches in its city, keep the calendar full through seasonal swings, and run efficient paid campaigns in a low-CPC market.
What we did
We built their site, then ran the full Growth System with SEO in the lead.
On-page optimization and citation building to lock down the core and brand terms, plus seasonal and festival content. Google Ads Search and PMax ran on a tight local radius, and Facebook and Instagram drove WhatsApp conversations.
- SEO: on-page work and citations to own "escape room ahmedabad", the brand cluster, and festival terms.
- Seasonal and festival content for Halloween, Christmas, Holi, Garba, and Diwali.
- Google Ads Search and PMax on a tight local radius, with day-part and device tuning and heavy negatives.
- Facebook and Instagram driving WhatsApp conversations, with retargeting of engaged users.
The site we built · Escape Zone
4 pages from the live Escape Zone site.
The results
- #1-2organic rankings held for "escape room ahmedabad" and the brand cluster
- 2Xorganic clicks and impressions at Halloween, October 2025
- 4.17Korganic clicks over the 3 months into November 2025, up from 2.88K
Google Search Console and the booking system, October 2025 to June 2026. In this lower-CPC market the defensible story is organic.
The creative we ran
Real ads we designed and shipped for Escape Zone. The creative is ours, made before a dollar of media went out.
Proof the Growth System wins in an international, lower-CPC market: near top-of-page rankings for the exact terms that drive escape-room bookings, plus seasonal SEO that reliably doubles Halloween traffic.
