The situation
Entermission runs VR escape rooms in Sydney and Melbourne.
The site was static and didn't do much, a direct competitor was outranking them, and VR escape was a brand-new category with little search presence. Christal was running Google Ads herself without the sophistication she wanted, and had used various agencies but never one full-service partner.
What we did
We ran the full Growth System as one full-service partner: rebuilt the site, then SEO, Google Ads, and social under one roof, with monthly feedback sessions.
Google Ads runs across both cities on brand, VR escape-room, team-building, and birthday campaigns. SEO carried a full technical rebuild and a game rebrand.
The site we built · Entermission
3 pages from the live Entermission site.
The results
- 1M+Sydney organic search impressions a quarter, with 18,300 clicks
- 6X to 7XSydney Google Ads account ROAS, held steady (peaked at 11.18X in April 2025)
- ~5 yearsof data, one partner (Christal says over six)
Google Search Console and Google Ads. Older Dashthis reports run back to Dec 2021 (~5 years of data); the six-year figure is the owner's. Technical SEO also lifted the site health score to 98%.
The creative we ran
Real ads we designed and shipped for Entermission. The creative is ours, made before a dollar of media went out.
Massive Impact has been our trusted partner for over six years. In the early stages, we overtook our competitor's rankings, and the impact on our organic traffic has been outstanding. Take the plunge, Massive Impact will have a positive impact on your business.
Entermission is the retention-and-authority story: six years with one full-service partner, a competitor overtaken, and organic visibility measured in millions of impressions a quarter.
